Privacy policy

Preamble

With the following privacy policy we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

Stand: 31. März 2026

Person responsible

Overview of processing

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

• Stock data.
• Contact details.
• Content data.
• Usage data.
• Meta-, communication and process data.

Categories of persons concerned

• Communication partner.
• Users.

Purposes of processing

• Communication.
• Security measures.
• Range measurement.
• Organisational and administrative procedures.
• Feedback.
• Profiles with user-related information.
• Provision of our online offer and user-friendliness.
• KI-gestützte Inhaltserstellung und Übersetzung.

Relevant legal bases

Relevant legal bases according to the GDPR: In the following, you will receive an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your country of residence or country of residence. If more specific legal bases are also relevant in individual cases, we will inform you of these in the data protection declaration.

• Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
• Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject.
• Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - the processing is necessary to safeguard the legitimate interests of the controller or of a third party, provided that the interests, fundamental rights and freedoms of the data subject, which require the protection of personal data, do not prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data during data processing (Bundesdatenschutzgesetz – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling.

Security measures

We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, in accordance with the legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons.

Measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access to, input, transfer, securing availability and separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, erasure of data and reactions to the risk of the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection, through technical design and data protection-friendly presettings.

Backup of online connections by TLS/SSL encryption technology (HTTPS): In order to protect the data of users transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), which protects the data from unauthorized access. TLS, as the enhanced and safer version of SSL, ensures that all data transmissions comply with the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and encrypted.

Transfer of personal data

As part of our processing of personal data, it happens that these are transmitted to other places, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may, for example, include service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude corresponding contracts or agreements that protect your data with the recipients of your data.

International data transfers

Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we do so in the context of the use of third-party services or the disclosure or transmission of data to other persons, entities or companies (which is identifiable by the postal address of the respective provider or if the privacy policy expressly refers to the data transfer to third countries), this is always in accordance with the legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission dated 10.07.2023. In addition, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This two-fold protection ensures comprehensive protection of your data: The DPF constitutes the primary level of protection, while the standard contractual clauses serve as additional security. If changes occur within the framework of the DPF, the standard contractual clauses act as a reliable relapse option. In this way, we ensure that your data remains adequately protected even if any political or legal changes occur.

With the individual service providers we inform you whether they are certified according to the DPF and whether there are standard contractual clauses. For more information on the DPF and a list of certified companies please visit the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding security measures apply, in particular standard contractual clauses, express consents or legally required transmissions. Information on third country transfers and applicable adequacy decisions can be found in the information offer of the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en.

General information on data storage and deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there are no further legal grounds for processing. This concerns cases where the original processing purpose is omitted or the data is no longer required. Exceptions to this regulation exist if legal obligations or special interests require a longer retention or archiving of the data.

In particular, data that must be stored for commercial or tax reasons or whose storage is necessary for the prosecution or protection of the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information for the storage and deletion of data, which apply specifically to certain processing processes.

In the case of several data on the retention period or erasure periods of a date, the longest time limit shall always prevail.

If a period does not explicitly start on a specific date and is at least one year, it shall start automatically at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships within which data are stored, the event triggering the deadline shall be the date of the termination of the contract or any other termination of the legal relationship.

Data that is no longer stored for the originally intended purpose, but on the basis of legal requirements or other reasons, is processed exclusively for the reasons that justify its retention.

Further information on processing processes, processes and services:

• Storage and deletion of data: The following general deadlines apply to storage and archiving under German law:
  • 10 years - retention period for books and records, annual accounts, inventories, situation reports, opening balance sheet as well as the working instructions and other organizational documents required for their understanding (§ 147 para. 1 Nr. 1 i.V.m. para. 3 AO, § 14b para. 1 VATG, § 257 para. 1 Nr. 1 i.V.m. para. 4 HGB).
  • 8 years - accounting documents, such as invoices and cost statements (§ 147 para. 1 no. 4 and 4a i.V.m. para. 3 sentence 1 AO and § 257 para. 1 no. 4 i.V.m. para. 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, reproductions of the commercial or business letters sent, other documents, insofar as they are important for taxation, e.g. hourly pay slips, business invoices, calculation documents, price statements, but also wage invoice documents, insofar as they are not already accounting documents and cash registers (§ 147 para. 1 no. 2, 3, 5 i.c.w. para. 3 AO, § 257 para. 1 no. 2 and 3 i.c.m. para. 4 HGB).
  • 3 years - Data required to take into account potential warranty and compensation claims or similar contractual claims and rights and to process related requests based on previous business experience and usual industry practices are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of data subjects

Rights of data subjects from the GDPR: As a data subject, you are entitled to various rights according to the GDPR, which in particular result from Art. 15 to 21 GDPR:

• Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right at any time to object to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is related to such direct marketing.
• Right of withdrawal for consents: You have the right to revoke your consent at any time.
• Right of access: You have the right to request confirmation as to whether or not the relevant data is being processed and to obtain information about this data as well as further information and copy of the data in accordance with the legal requirements.
• Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
• Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
• Right to data portability: You have the right to receive data concerning you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request their transmission to another controller.
• Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of your personal data violates the provisions of the GDPR.

Use of cookies

The term "cookies" refers to functions that store information on users' end devices and read information from them. Cookies can also be used for different purposes, e.g. for the functionality, security and convenience of online offers as well as for creating analyses of visitor flows. We use cookies in accordance with the statutory regulations. For this purpose, we obtain the prior consent of users where required. If consent is not necessary, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings as well as ensuring the functionality and security of our online offer. Consent can be revoked at any time. We provide clear information about its scope and which cookies are used.

Notes on legal bases for data protection: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage time: In terms of storage time, the following types of cookies are distinguished:

• Temporary cookies (also: session or session cookies): Temporary cookies will be deleted at the latest after a user has left an online offer and closed his device (e.g. browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the end device has been closed. For example, the log-in status can be stored and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected by means of cookies can be used for range measurement. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. in the context of obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and opposition (opt-out): Users can revoke their consents at any time and also declare a objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.

• Data types processed: Meta-, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing processes, processes and services:

• Processing of cookie data based on consent: We use a consent management solution to obtain the consent of users to the use of cookies or to the procedures and providers referred to in the consent management solution. This process is used for the collection, logging, administration and revocation of consent, in particular in relation to the use of cookies and similar technologies used to store, read out and process information on the end devices of the users. In the context of this procedure, the consent of the users for the use of cookies and the associated processing of information, including the specific processing and provider referred to in the consent management procedure, is obtained. Users also have the possibility to manage and revoke their consents. The consent declarations are stored in order to avoid a new query and to provide proof of consent in accordance with the legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies, in order to be able to associate the consent of a specific user or its device. Unless specific information on the providers of consent management services or on the basis of the general consent of the device is provided. Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of readers is processed for the purposes of the publication medium only to the extent necessary for its presentation and the communication between authors and readers or for reasons of security. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this privacy policy.

• Data types processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact details (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. text or pictorial messages and contributions, as well as the information relating to them, such as authorship information or time of creation); usage data (e.g. page calls and residence time, click paths, usage intensity and frequency, used device types and operating systems, interactions with content and functions). Meta-, communication and process data (e.g. IP addresses, time details, identification numbers, involved persons).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Purposes of processing: Feedback (e.g. collecting feedback via online form); providing our online offer and user-friendliness; security measures. Organisational and administrative procedures.
• Storage and deletion: Deletion in accordance with the information provided in the section "General information on data storage and deletion".
• Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, processes and services:

• Comments and contributions: If users leave comments or other contributions, their IP addresses can be stored on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, forbidden political propaganda, etc.). In this case, we may be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.
  
  Furthermore, we reserve the right, on the basis of our legitimate interests, to process the information of the users for the purpose of spam detection.
  
  On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of the users for their duration and to use cookies in order to avoid multiple votes.
  
  The information about the person, any contact and website information as well as the content information communicated in the context of the comments and contributions are permanently stored by us until the objection of the users; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Contact and request management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relations, the information of the requesting persons is processed, as far as this is necessary to answer the contact requests and any requested measures.

• Data types processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact details (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. text or pictorial messages and contributions, as well as the information relating to them, such as authorship information or time of creation); usage data (e.g. page calls and residence time, click paths, usage intensity and frequency, used device types and operating systems, interactions with content and functions). Meta-, communication and process data (e.g. IP addresses, time details, identification numbers, involved persons).
• Persons concerned: Communication partner.
• Purposes of processing: Communication; organisational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
• Storage and deletion: Deletion in accordance with the information provided in the section "General information on data storage and deletion".
• Legal basis: Entitled interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, processes and services:

• Contact form When contacting us via our contact form, by e-mail or other means of communication, we process the personal data transmitted to us to answer and process the respective request. This usually includes information such as name, contact information and, if necessary, further information that is communicated to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communication; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offer and may comprise behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis we can, for example, recognise at what time our online offer or its functions or content are used most frequently, or invite reuse. Likewise, it allows us to understand which areas require optimisation.

In addition to web analysis, we can also use test methods to test and optimize, for example, different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. data collected for a usage process, can be created and information stored in a browser or in a terminal device and then read out. The information collected includes in particular visited websites and elements used there as well as technical information, such as the browser used, the computer system used as well as information on usage times. If users have agreed to collect their location data to us or to the providers of the services used by us, the processing of location data is also possible.

In addition, the IP addresses of the users are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect the users. Generally, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. This means that we as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Information on legal bases: If we ask the users to consent to the use of third-party providers, the legal basis of the data processing constitutes consent. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to point out the information on the use of cookies in this privacy policy.

• Data types processed: Usage data (e.g. page calls and residence time, click paths, usage intensity and frequency, used device types and operating systems, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Purposes of processing: Range measurement (e.g. access statistics, recognition of recurring visitors); profiles with user-related information (creating user profiles). Provision of our online offer and user-friendliness.
• Storage and deletion: Löschung entsprechend Angaben im Abschnitt "Allgemeine Informationen zur Datenspeicherung und Löschung". Speicherung von Cookies von bis zu 2 Jahren (Sofern nicht anders angegeben, können Cookies und ähnliche Speichermethoden für einen Zeitraum von zwei Jahren auf den Geräten der Nutzer gespeichert werden.).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, processes and services:

• Google Analytics: We use Google Analytics to measure and analyse the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as name or e-mail addresses. It is used to assign analysis information to a device in order to recognize which content the users have accessed within one or different usage processes, which search terms they have used, have called up again or interacted with our online offer. Likewise, the time of use and its duration are stored, as well as the sources of the users who refer to our online offer and technical aspects of their terminal devices and browsers.
  In doing so, pseudonymous profiles of users with information from the use of different devices are created, whereby cookies can be used. Google Analytics does not log and store individual IP addresses for EU users. However, Analytics provides rough geographical location data by deriving the following metadata from IP addresses: City (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). In EU data traffic, IP address data is used exclusively for this derivation of geolocation data before they are deleted immediately. They are not logged, are not accessible and are not used for further uses. When Google Analytics collects measurement data, all IP queries are carried out on EU-based servers before the traffic is forwarded to Analytics servers for processing;
  This website uses Google Consent Mode v2: without your consent to analytics cookies, only anonymous, cookieless signals are transmitted to Google, from which Google statistically models reach – no cookies are set and no identifying data is stored. Full measurement with cookies only takes place after your consent, which you can withdraw at any time via the cookie settings. Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO); Website: https://marketingplatform.google.com/intl/en/about/analytics/ ; Security measures: IP masking (pseudonymisation of the IP address); Privacy policy: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocesserms/ ; Basis for third country transfers: Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocesserms , Data Privacy Framework (DPF)Standard contractual clauses ( https://business.safety.google/adsprocesserms ), Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en , Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (Types of processing as well as the processed data).

Einsatz von Künstlicher Intelligenz

Wir setzen im Rahmen unseres Onlineangebotes Dienste von Drittanbietern im Bereich der Künstlichen Intelligenz (KI) ein. Diese Dienste werden serverseitig genutzt, um Inhalte zu erstellen, zu übersetzen, zusammenzufassen oder Bilder zu generieren. Es werden dabei keine personenbezogenen Daten der Nutzer an die KI-Anbieter übermittelt. Die Verarbeitung betrifft ausschließlich redaktionelle Inhalte (z. B. Artikeltexte, Überschriften, Zusammenfassungen) und erfolgt ohne Bezug zu den Daten einzelner Webseitenbesucher.

Auf der Webseite veröffentlichte Inhalte (Texte, Zusammenfassungen, Bilder) können ganz oder teilweise mithilfe von KI-Systemen erstellt oder bearbeitet worden sein. Wir kennzeichnen solche Inhalte nach Möglichkeit entsprechend.

• Data types processed: Inhaltsdaten (z. B. Texte, Überschriften, Zusammenfassungen von Artikeln). Es werden keine personenbezogenen Nutzerdaten an KI-Dienste übermittelt.
• Persons concerned: Keine direkten Betroffenen, da ausschließlich redaktionelle Inhalte verarbeitet werden.
• Purposes of processing: Übersetzung von Inhalten; Erstellung und Zusammenfassung redaktioneller Texte; Generierung von Illustrationsbildern. Bereitstellung unseres Onlineangebotes und Nutzerfreundlichkeit.
• Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, processes and services:

• OpenAI (ChatGPT / DALL-E): Wir nutzen Sprachmodelle und Bildgenerierungsdienste von OpenAI für die Erstellung, Übersetzung und Zusammenfassung redaktioneller Inhalte sowie für die Generierung von Illustrationsbildern. Es werden hierbei ausschließlich redaktionelle Inhalte an den Dienst übermittelt, keine personenbezogenen Nutzerdaten; Service providers: OpenAI, L.L.C., 3180 18th Street, San Francisco, CA 94110, USA; Legal basis: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://openai.com ; Privacy policy: https://openai.com/policies/privacy-policy ; Basis for third country transfers: Data Privacy Framework (DPF).
• Google Gemini: Wir nutzen Sprachmodelle und Bildgenerierungsdienste von Google (Gemini, Imagen) für die Erstellung, Übersetzung und Zusammenfassung redaktioneller Inhalte sowie für die Generierung von Illustrationsbildern. Es werden hierbei ausschließlich redaktionelle Inhalte an den Dienst übermittelt, keine personenbezogenen Nutzerdaten; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://ai.google.dev ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: Data Privacy Framework (DPF), Standardvertragsklauseln.
• Anthropic (Claude): Wir nutzen Sprachmodelle von Anthropic für die Erstellung, Übersetzung und Zusammenfassung redaktioneller Inhalte. Es werden hierbei ausschließlich redaktionelle Inhalte an den Dienst übermittelt, keine personenbezogenen Nutzerdaten; Service providers: Anthropic PBC, 548 Market Street, PMB 90375, San Francisco, CA 94104-5401, USA; Legal basis: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://www.anthropic.com ; Privacy policy: https://www.anthropic.com/privacy .

Affiliate Links and Partner Programs

As an Amazon Associate I earn from qualifying purchases.

On this website we use affiliate and partner links, including the Amazon affiliate program (Amazon EU S.à r.l.), netcup (netcup GmbH) and the Hetzner referral program (Hetzner Online GmbH). If you click such a link and make a purchase with the respective provider, the provider may set a cookie to attribute the referral, and we receive a commission or credit. This does not create any additional cost for you. Affiliate links are labelled as “advertisement”. The legal basis is our legitimate interest in the economic funding of this offering (Art. 6(1)(f) GDPR). For details on which data each provider processes, please refer to their respective privacy notices.

Modification and updating

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask to check the information before contacting us.

Definitions of terms

In this section you will get an overview of the terms used in this data protection declaration. As far as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are intended primarily for understanding.

• Stock data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. These data may include, inter alia, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), birth data and specific identifiers (user IDs). Inventory data form the basis for any formal interaction between persons and services, facilities or systems by enabling clear assignment and communication.
• Content data: Content data includes information generated in the course of the creation, editing and publication of content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on different platforms and media. Content data is not limited to the actual content, but also includes metadata that provide information about the content itself, such as tags, descriptions, author information and publication data.
• Contact details: Contact details are essential information that enables communication with individuals or organizations. They include telephone numbers, postal addresses and e-mail addresses, as well as means of communication such as social media handles and instant messaging identifiers.
• Meta-, communication and process data: Meta-, communication and process data are categories that contain information about the way data is processed, transmitted and managed. Meta-data, also known as data on data, includes information that describes the context, origin and structure of other data. They may include information about the file size, the date of creation, the author of a document and the change history. Communication data collects the exchange of information between users through various channels, such as e-mail traffic, call logs, messages in social networks and chat processes, including the persons involved, timestamps and transmission paths. Process data describes the processes and processes within systems or organizations, including workflow documentation, protocols of transactions and activities, as well as audit logs used to track and verify transactions.
• Usage data: Usage data refers to information that collects how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, what functions they prefer, how long they stay on certain pages and what paths they navigate through an application. Usage data may also include the frequency of use, time stamps of activities, IP addresses, device information and location data. They are particularly valuable for analyzing user behavior, optimizing user experience, personalizing content and improving products or services. In addition, usage data play a crucial role in identifying trends, preferences and possible problem areas within digital offerings.
• Personal data: "Personenbezogene Daten" sind alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person (im Folgenden "betroffene Person") beziehen; als identifizierbar wird eine natürliche Person angesehen, die direkt oder indirekt, insbesondere mittels Zuordnung zu einer Kennung wie einem Namen, zu einer Kennnummer, zu Standortdaten, zu einer Online-Kennung (z. B. Cookie) oder zu einem oder mehreren besonderen Merkmalen identifiziert werden kann, die Ausdruck der physischen, physiologischen, genetischen, psychischen, wirtschaftlichen, kulturellen oder sozialen Identität dieser natürlichen Person sind.
• Profiles containing user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any type of automated processing of personal data that consists of using this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interest in certain content or products, click behaviour on a website or location). Cookies and web beacons are frequently used for profiling purposes.
• Range measurement: The range measurement (also referred to as web analytics) is used to evaluate the flow of visitors of an online offer and can include the behaviour or interests of visitors in certain information, such as the content of websites. By means of the range analysis, operators of online offers can, for example, recognize at what time users visit their websites and what content they are interested in. Thus, for example, they can better adapt the content of the websites to the needs of their visitors. For the purpose of the range analysis, pseudonymous cookies and web beacons are often used to recognize recurring visitors and thus obtain more accurate analyses for the use of an online offer.
• Responsible person: A "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: "Verarbeitung" ist jeder mit oder ohne Hilfe automatisierter Verfahren ausgeführte Vorgang oder jede solche Vorgangsreihe im Zusammenhang mit personenbezogenen Daten. Der Begriff reicht weit und umfasst praktisch jeden Umgang mit Daten, sei es das Erheben, das Auswerten, das Speichern, das Übermitteln oder das Löschen.

Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke